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Dec 5, 2019

Tweens consume 6 to 9 hours of content every day. Adults, as much as 10. What is the responsibility of advertisers as narrative builders in this very real media environment?

Michelle Lipkin is the Executive Director of the National Association for Media Literacy Education (NAMLE). She and Alex talk about the importance...


Nov 18, 2019

65% of ad pros are suffering "Burnout," more than teachers (58%) and consultants (55%), according to a recent AdAge article. And The World Health Organization just declared Burnout an official medical condition. What's going on and how to do you even begin to deal with the problem? Tim Dyer, founder of Manifesto Agency,...


Nov 6, 2019

If you’ve worked in advertising long enough, or any industry, you’ve thought about running your own shop. Paul Caiozzo is a former CD at CPB who went on to lead Goodby Silverstein and Partners New York before starting his own agency, Interesting Development, in 2016. And like most founders, he has felt the highs and...


Oct 29, 2019

As Microsoft’s Chief Creative Officer in the late 2000’s, Gayle Troberman and Alex worked closely launching the “I’m a PC” campaign and more. Gayle is now CMO of iHeartMedia, the world’s largest audio company which reaches nine out of 10 Americans every month.

Listen as Alex and Gayle talk about the "good...


Oct 16, 2019

Advertising has always been driven by instincts, opinions and luck. What’s been missing? The rigor to prove wildly creative ideas throughout the process. The same methods used by scientists since the 17th century. Join Caffeinated Mornings host Jay Ferracane as he sits with Alex to talk about applying the Scientific...