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Oct 29, 2019

As Microsoft’s Chief Creative Officer in the late 2000’s, Gayle Troberman and Alex worked closely launching the “I’m a PC” campaign and more. Gayle is now CMO of iHeartMedia, the world’s largest audio company which reaches nine out of 10 Americans every month.

Listen as Alex and Gayle talk about the "good...


Oct 16, 2019

Advertising has always been driven by instincts, opinions and luck. What’s been missing? The rigor to prove wildly creative ideas throughout the process. The same methods used by scientists since the 17th century. Join Caffeinated Mornings host Jay Ferracane as he sits with Alex to talk about applying the Scientific...


Oct 3, 2019

Things get crowded in the shed when guest Adam Chasnow brings in a jazz trio to prove a point about collaboration. An executive creative director at CPB, Adam has developed acclaimed ad campaigns for Microsoft, Kraft Heinz and Infiniti, and credits his early education in Jazz trumpet with his ability to...