How do big game commercials do in the wild and beyond the
SuperGame? Hint: it ain’t the same. Alex is back in the Shed with
Aquiles La Grave comparing qualitative USA Today Ad Meter results
with real world behavioral data.
About the Podcast
The Woodshed exists to demystify the creative process and to take away the fear of creating powerful ideas. Join host Alex Bogusky, CPB co-founder and Adweek's 'Creative Director of the Decade,' as he dissects the creative process and uncovers ideas that move business and improve the lives of creative people.