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Dec 5, 2019

Tweens consume 6 to 9 hours of content every day. Adults, as much as 10. What is the responsibility of advertisers as narrative builders in this very real media environment?

Michelle Lipkin is the Executive Director of the National Association for Media Literacy Education (NAMLE). She and Alex talk about the importance of creating a free, positive and safe media environment and practical tips to be better contributors, from deliberate empathy to representing underrepresented demographics in casting.

In the first half, Michelle shares a touching story of losing her father in the Pan Am Flight 103 air disaster and how it shaped her thinking of media coverage. In the back half, she and Alex talk about representation, the importance of media literacy education, and why critical thinking and analysis is imperative to our future.

 Find Michelle on Twitter

Find NAMLE or visit their Twitter

Links:

American Girl

Lingerie Ad

“Speechless” on ABC

“Shantaram” by Gregory David Roberts