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Apr 30, 2019

Howard Luck Gossage, known as "The Socrates of San Francisco," was an iconoclast and advertising innovator. Alex and his former assistant turned creative director Mike Howard discuss the famous, yet under-appreciated ad-man and his methods that are still around today. They also discuss his legacy, some of Gossage’s most important teachings, how they informed CPB’s early work, and how and he is more relevant now than ever.