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Feb 21, 2019

What if we told you to stop thinking right, and start "Thinking Wrong"? 

Legendary designer John Bielenberg joined Alex in The Woodshed to talk about breaking down existing neural pathways, a cross-country road trip in an refurbished ambulance, stupid thinking as a practice, breaking the 500CC diesel land speed record,...

Feb 13, 2019

Just like the milkman, Loop plans to eliminate wasteful single use shipping materials. Alex unboxes the new zero-waste delivery system that brings together brands like Dove, Tide, Axe, Haagen Daz, Hellman’s and Hidden Valley Ranch, and digs into why it is such a big deal.

Feb 6, 2019

How do big game commercials do in the wild and beyond the SuperGame? Hint: it ain’t the same. Alex is back in the Shed with Aquiles La Grave comparing qualitative USA Today Ad Meter results with real world behavioral data.

Feb 5, 2019

After two videos calling bullshit on JUUL’s marketing, Alex found out he fucked up. First instinct was to hide it but instead he's outing himself and looking for advice from the community. Let’s turn this into something good.