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Mar 12, 2019

Some creative agencies have started questioning the value of participating in advertising awards shows. Many say they’ve become too expensive, too time-intensive, and don’t really contribute to growth. Then last October, Alex announced that CPB would stop entering them altogether. But does he hate awards shows? On a special episode of The Woodshed, Alex sat in with business development coach Zach Hyder for his podcast, The Dendrocast, to talk about the real reason behind his decision, why awards have gained such status in the agency world, if they still matter as much as we think they do, and why Alex can’t take anything too seriously, especially awards and awards about quitting awards.